Does the X Factor still have the ‘X Factor’?

Can Simon and Cheryl rescue the format, or has the TV show had its day? Ed Power reports

Does the X Factor still have the ‘X Factor’?

IN the countdown to X Factor’s return this weekend, one question dominates: will Simon Cowell correctly pronounce the surname of his fellow judge, the artist formerly known as Cheryl Cole? Following her marriage, this year, to a French restaurateur, she is now Cheryl Fernandez-Versini, a tumult of syllables that could have been conceived to send Cowell’s iconically massive eye-brows waggling.

It says something for reality television’s foremost franchise that, in its 11th season, the mildly exotic married name of a judge is the focus. But nobody is talking about X Factor’s recent record in uncovering talent — because it’s not good.

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