Why it’s chic to be a geek

SLOWLY and stealthily being a geek has become positively fashionable — flat shoes, large glasses, sensible clothes and minimal grooming have entered the contemporary style lexicon as badges of cool.

Trying too hard is just so obvious and looking as if you don’t really care (well at least not too much) is so much more real.

Geek chic is the physical and intellectual antithesis of the over-styled, under-gifted celebrity culture, which reached its peak in the recent Kim and Kanye marital marathon. It seems that we are fatigued by all the ubiquitous relentless self-promotion and product placement and that popular culture is shifting to a more serious place.