The Beauty Project: Women who refuse to fade with age

MENTION reaching the age of 100 in Ireland and we think of the congratulatory letter and cheque which the president issues and the hope that the recipients can still enjoy their very special birthday.

But last week the British chain store Selfridges, in conjunction with Dove, used the issue of age to launch a six week campaign called The Beauty Project, starting it with a debate entitled How to Look Hot at 100.

That a centenarian woman might be considered ‘hot’ is an indication of how the concept of beauty — not just skin deep — is being broadened to include an older population who strive to remain vital and to be seen.