Don't be fooled. We are still being seduced by brands
His work was blatantly commercial, mechanically produced; a populist art, indeed, pop art. It reflected his society. Art had been about the unique and beautiful. Now, the world was about manmade plenty, mass production, industrialisation and brands.
Warhol was a harbinger of the corporate society — brands have infiltrated and colonised life. Was he celebrating or criticising? Campbells see Warhol as celebratory and have launched a limited edition line commemorating his Soupcans. This demonstrates the thing that makes brands thrive: constant engagement with the consumer, and a continued updating of the image and values associated with the basic commodity.
