If you want to get ahead, get a celeb

THEY’RE everywhere you turn your head.

Famous folk grinning back at you with a product in their mitts. Or worse again, adopting 1,000-yard stares, as if the mere suggestion of the luxury item they’re peddling has character-enhancing properties. Cue Brad Pitt and his perfume, and a meandering to-camera delivery on life and destiny that would leave his most ardent fans, well, cringing.

In the latest instalment for Chanel No 5, Mr Pitt goes in off the deep end of pretentious: “It’s not a journey. Every journey ends, but we go on. The world turns, and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are, my luck, my fate, my fortune. Chanel No 5, inevitable.”