Served on a platelet

IN a culture where beauty and youth are worshipped, women are putting themselves under increasing pressure to hold back the years.

An expensive pot of anti-wrinkle cream will no longer do - women want a more radical option. First, it was facelifts, then Botox and fillers, now it is platelet-rich plasma therapy, or the ‘vampire facelift’.

PRP has been used as a medical treatment for 20 years: platelet-rich plasma speeds up healing by creating more cells, blood vessels and tissue. It was first used to treat burn victims, but now also for sports injuries, and in orthopaedics and heart surgery.