THE A-Z OF LONDON STYLE

ALEXA, THE

Model, muse, TV presenter, front row fixture — Alexa Chung is the epitome of the nu-London generation. Her signature schoolgirl look espoused the sell-out ‘Alexa’ satchel courtesy of British brand Mulberry with the Somerset firm now valued at over £1 billion. Economists call it ‘The Alexa Effect’.

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