Making a big splash

Helen O’Callaghan gets the skinny from experts on the latest blockbuster diet which promises results in six weeks flat.

IT’S not hard to see why new slimming book Six Weeks to OMG: Get Skinnier Than All Your Friends has become a global sensation even before it hits the shelves early next month.

There’s the seductive promise in the title, the quick-fix appeal of the author’s claim that he can get you to lose 20lbs in six weeks. The author’s weight-loss theories manage to grab attention in an industry that has heard it all before — the advice to skip breakfast, ditch juices, drink black coffee and start each day with a cold bath is, arguably, more bizarre than telling you to subsist on cabbage soup or eat the same-coloured food on a given day. Plus the author writes in bright, sassy tones, getting in tune with the Facebook generation when he explains a meal’s ideal carb intake in terms of being four iPhones stacked up.