Switch on the senses

THE Electric experience begins on the phone.

A reservation is almost an afterthought on a cold midweek Champions League night in February, but Raymond on the dedicated booking line would prefer something a little more concrete than my “Errah, I suppose we’ll mosey in between half eight and nine”. “8.45 so sir, thank you very much, sir.” Minutes later I receive a confirmation text with time, date and unique reference number, should I wish to cancel.

Some may hanker after a more casual, personalised approach but über-efficiency will trump a double or lost booking any day of the week. It is also an early indicator of the Electric’s highly professional modus operandi.