Edel Coffey: These days being thrifty doesn’t equate with being a penny-pincher

I started work in the Noughties, when jobs were freely available and money was for spending. Frugality was almost a dirty word. 

'Irish people have always enjoyed a bit of thriftiness.' Picture: Ray Ryan

I am getting on board with the new TikTok trend. 

We’ve always loved a bit of thriftiness in this country but according to The Wall Street Journal frugality has officially gone viral with the trend of ‘ loud budgeting’ or conspicuous non-consumption.