Alison Curtis: Pop-its and the enduring appeal of childhood toys

"It really is amazing how much they have taken over, and become the 'it' thing, as they are actually so simple"

Pic: Marc O'Sullivan

Over the past three weeks pop-its have taken over our lives! Blue pop-its, rainbow ones, Among Us-shaped, unicorn-shaped, round, and square. Home-made pop-its, tangles, dimples, and a whole array of fidget toys.

Parents of young children will know exactly what I am talking about. My daughter Joan, who is 10, is obsessed. I mean, obsessed. When she isn’t talking about them, she is making her own. When she isn’t playing with them, she is looking up new ones to buy.