Caroline O'Donoghue: Four ways to advertise Christmas in a pandemic

Caroline O'Donoghue puts her advertising industry experience to use and compiles a list Christmas ad pitches for all the supermarket marketing in Ireland

Supermarkets may have to rethink their advertising and marketing strategies for Christmas this year. Picture: Andy Gibson

A friend of mine is writing a Christmas advert at the moment for one of the big supermarkets. 

“It’s difficult to strike the right tone,” he said of the process. “Because Christmas ads are about staying in, being with the people you love, and eating indulgent food. And that’s all anyone has been doing since March.”