'I'm not against food influencers — as long as they aren’t just trying to get a free meal'

A new generation of food influencers are changing how people engage with the Irish restaurant scene, writes Jordan Mooney

Irish food influencers: 'I’m not sure people fully value content creation and what it can do

If there's one thing that’s inescapable, it’s social media. We’re all on one platform or another and it’s reported that more than 60% of the world’s population are social media users. While some might use it as a way to connect, a large slice count themselves as influencers who engage with their audience and guide their habits.

In the food and drink world, there are influencers everywhere you look. Whether it’s amateur food critics or recipe developers, whatever you’re into, you’ll find it online.