The Menu: Raise a glass to Indie Beer Week

You may have noticed a recent spate of TV ads, chockfull of ‘authentic’ beardy home brewers, as the Big Brewers attempt to pass off their own industrially-produced wares as somehow comparable or even superior to the new wave of genuine Irish craft beers. 

In addition, new faux ‘craft’ beers, cannily labelled to cloud the fact they also originate in the industrial sector, are taking up space on the shelves alongside the real thing, further muddying the waters.

In other words, the big brewers have noticed the discerning Irish drinker’s rapidly growing interest in good craft beers and, while The Menu reckons the obvious answer would be to raise the standards of their own products, they are instead fighting back which is why he urges all to give fulsome support to Indie Beer Week (June 23-July 2).