Açaí goes against grain of superfood narrative

Like quinoa before it, açaí has become a craze among the health conscious, says Jamie Lauren Keiles.

IN the aisles of supermarkets, hierarchies arise and collapse with the velocity of soap opera drama.

Back in the 1970s, the Chinese gooseberry went global — cultivated in New Zealand and shipped to the world — after being rechristened as the friendlier kiwi.