Satellite-powered grass measurement tech launched by new partnership
From left: Paul Kennedy, Proveye; Stephen Carey, Grassland Agro; Seán McMahon, Grassland Agro, and David Corbett, Proveye.
A new partnership between Proveye and Grassland Agro will allow farmers to receive satellite-powered measurements of fields.
Proveye, an Irish agri- and climate-tech company headquartered at NovaUCD in Dublin, announced on June 12 its new partnership with Grassland Agro, a leading provider of agronomic and animal nutrition solutions to farmers across Ireland.
The ProvGrass platform to be deployed on Grassland Agro’s trial farms will offer paddock-level grass intelligence alongside field-specific soil and fertiliser planningm with information provided by satellite imagery.
The technology utilises satellite imagery and AI models to achieve continuous measurement of dry matter tonnes per hectare with more than 90% accuracy, providing readings for whole paddocks and farm level. The Proveye platform is already deployed on commercial farms across Ireland and Europe.
Read More
The partnership will bring continuous, per-paddock data on grass cover, growth rates, sward composition, and yield potential directly into the advisory programmes used by Grassland Agro’s network of more than 40 specialist agronomists serving dairy, beef and sheep across Ireland.
Proveye's chief operations officer Paul Kennedy, said: “Grass is the most valuable feed source on Irish dairy and beef farms, but it’s often the least measured. Grassland Agro has the largest specialist agronomist network in the country. By integrating ProvGrass, we’re connecting what’s happening in the soil to what’s growing in the field and giving farmers the evidence to act on it.”
Grassland Agro's head of product, marketing and sustainability Seán McMahon, said: “This partnership gives us a powerful new way to demonstrate what’s happening on the ground as a result of our products and advice. It’s a natural extension of our Soil Sustainability Programme; better measurement leads to better farming, and ProvGrass delivers exactly that.”
Grassland Agro’s Soil Sustainability Programme already delivers field-specific fertiliser plans, soil sampling and silage assessment to Irish farms countrywide. ProvGrass will now enable it to provide feedback to clients and, with satellite-derived measurements, inform farmers of pasture response to nutrient plans.
On the trial farms, this provides independent, data-backed evidence to evaluate fertiliser products and soil fertility under real conditions. For farmers, this means better grazing rotation management, early surplus identification, more accurate feed budgeting, and full-farm visibility that replaces the 1–5% coverage of a weekly field walk with 100% automated measurement.
Mr Kennedy added: “As pressure grows on Irish farms to improve efficiency and meet sustainability targets, the partnership positions both companies at the forefront of data-driven grassland management.”
