Over two-thirds of Korean consumers want to try Irish beef as it launches into market
Joe Moore, markets manager for Japan and the Republic of Korea, Bord Bia; Jim O’Toole, chief executive, Bord Bia; Agriculture Minister Charlie McConalogue; Minister of State Martin Heydon; and Karen Ballif, market specialist, Bord Bia.
67% of Korean consumers would like to try Irish beef despite export access for this market only being gained in May of this year.
The Republic of Korea is one of the world’s largest importers of beef and the highest per-capita consumers of beef in Asia (at 17kg per year).
