Why Australia and New Zealand have replaced Brazil as the bogeyman for Irish cattle farmers

The Bord Bia advice is that Irish beef must play to its key strengths to hold its strong market position in the UK

The UK imports about 300,000 tonnes of beef per year. With about 75% of these imports coming from Ireland.

Traditionally worried about beef from Brazil flooding into the EU and UK, Irish cattle farmers now have to look further afield for competition.

Within 10 years, beef (and lamb) can come duty-free all the way from Australia and New Zealand, into the UK, which is the sixth biggest importer of beef products in the world. That's why Australia and New Zealand have replaced Brazil as the bogeyman for the Irish beef industry.