€1.6m beef campaign reactivated as access to China returns

Beef shipments to China had been suspended following the confirmation in November 2023 of an isolated case of atypical BSE in a cow.

Bord Bia has reactivated its €1.6m EU co-funded beef and lamb campaign in China in response to Ireland regaining export access to this market.

The resumption of access for Irish beef exports to China was confirmed on Wednesday.