Complaint against NDC claim of Irish dairy’s ‘most emissions-efficient production system’ upheld
The ASAI determined that the “advertising should not reappear in its current form unless independent evidence was provided for the claims made”.
A complaint made against the National Dairy Council (NDC) for its claim of Irish dairy’s “most greenhouse gas emissions-efficient production system” has been upheld by the Advertising Standards Authority for Ireland (ASAI).
The ASAI said that a webpage on the National Dairy Council’s website promoting the Farmer Ambassador Programme included the following statements:
