More hype than bite? The challenges new foods face
Alternative products such as plant-based meat that first hit the market in the late 2010s have seen volumes drop from pandemic peaks.
Investors have been warned of disruptive innovation in food products, by one of the banks most involved in food and agriculture.
According to Tom Bailey, consumer foods senior analyst at Rabobank: "It’s more challenging to change what consumers eat than how they eat. Especially if there is a familiar, better-tasting alternative. Furthermore, the economic environment has also changed".
