Brussels to tackle food greenwashing

A study by the Commission found that 53.3% of climate claims examined were vague, misleading or unfounded, and 40% were completely unsubstantiated.

A study by the Commission found that 53.3% of climate claims examined were vague, misleading or unfounded, and 40% were completely unsubstantiated.

Consumers who want the EU to ban carbon-neutral claims for food and drink have welcomed the latest Brussels plans to tackle greenwashing.

Green claims can unfairly confuse and mislead food and drink shoppers, said the European consumer association, BEUC.