Easter market not so sweet for Irish egg producers
The Heffernan family, from left, Cathal, Marian, Rob and Meghan, during the launch of Bord Bia's Crack on Campaign for World Egg Day at Blackrock in Cork. Picture: Brendan Moran/Sportsfile
Irish consumers are believed to have spent €44m on some five million chocolate Easter Eggs in 2019, with this year also expected to be a strong one for sales.
It is thought the tradition stem from medieval times when eating eggs was forbidden during the forty days of Lent with the result that tucking into one during Easter Sunday was regarded as a real treat.
