Consumption the 'biggest challenge' for lamb currently, Bord Bia tells committee

Bord Bia chief executive said that he is "hopeful we are out of the worst of it at the moment" when it comes to fallen lamb prices.

Across key export markets in the EU, the impact of increasing living costs, high levels of food inflation, and reduced consumer spending power have had a detrimental effect on lamb sales. 

Weaker consumer demand for and consumption of lamb is the "biggest challenge" currently, Bord Bia has said.

Across key export markets in the EU, the impact of increasing living costs, high levels of food inflation, and reduced consumer spending power have had a detrimental effect on lamb sales.