The social media food influences pushing Irish butter

Many social media food influencers have made a point of recommending that only high-quality butter be used, with some naming Kerrygold, or recommending that Irish butter be used.

Dairy farmers reflecting on a profitable year should include Justine Doiron in their Christmas and new year wishes.

She is the Brooklyn, New York-based viral social media food stylist who introduced the butter board concept to her 1.8m TikTok followers in 2022.