Food companies need open communication with consumers

We talk to Bord Bia about how they are advising Irish food, drink and horticulture companies in Ireland to understand and connect with consumers in challenging times.  Interview by Ed Burke

Bord Bia advises Irish suppliers, when dealing with their customers, to know their product and associated costs inside out, and aim to be as specific as possible about the impact of rising costs.

As increased costs across the agri-food supply chain put the viability of many of our Irish producers at risk, Bord Bia tells us that it is critical that it has targeted supports in place to assist producers through these challenging times.

Bord Bia representatives have been in regular contact with Irish food, drink and horticulture companies, trade customers and consumers to work together to help alleviate some of the pressure being felt.