Irish dairy must adopt a ‘value not volume’ approach to production

Worth approximately €16bn in economic value across the island, dairy is Ireland’s largest indigenous industry and provides employment to about 85,000 people

Seamus O’Mahony takes up the role as Professor of Dairy Science at University College Cork.

The future success of Ireland’s dairy industry is dependent on the sector adopting a ‘value not volume’ approach to production, according to a leading expert at University College Cork.

Seamus O’Mahony makes the prediction as he takes up his new role as Professor of Dairy Science at University College Cork, one of the country's leading universities for producing graduates in the sector.