Dairy farmers to act as advocates for biodiversity

"For some time now, the industry has lacked a consistent approach to communicating our side of the story."

Louise Crowley farms a milking herd of 180 cows in Croom, Co. Limerick, with her father.

A team of 11 dairy farmers has signed up to act as advocates and spokespeople for Ireland’s family-farm-based, grass-fed dairy production system.

The farmers — male and female, both established and new to the business — will speak on behalf of Ireland’s 17,500 family dairy farms. As part of the National Dairy Council campaign, the farmers appear in videos showcasing the measures being taken to make Irish dairy more sustainable.