ILCU names Cultivate as national farm brand

What began as a pioneering local initiative by four Galway credit unions five years ago is now widely available across the country

Joe Healy, chair of Cultivate, with Helene McManus, president of the Irish League of Credit Unions.

The Irish League of Credit Unions has unveiled Cultivate as the national farm finance brand for Ireland's credit union sector.

Helene McManus, president of the ILCU, said: “Cultivate has established a strong brand identity in Irish farming in the past few years. What began as a pioneering local initiative by four Galway credit unions just five years ago is now widely available across the country.