Season to celebrate our nation’s favourite fruit
Irish households spend €120m per annum on fresh strawberries. Picture: Leah Farrell/Rollingnews.ie
The ‘Celebrate Strawberry Season’ campaign organised by Bord Bia in partnership with the Irish Soft Fruit Growers Association and the Irish Farmers Association, now in full swing, celebrates the country’s most popular fresh fruit.
It also encourages people to incorporate Bord Bia Quality-Assured strawberries into their daily diets as a naturally sweet and healthy fruit option.
