Beating the spread: Kerrygold backs itself to get even bigger

Kerrygold Plant Mitchelstown Co. Cork. Picture Clare Keogh
A generation of people grew up across Ireland in the middle of the last century with a lunchtime date which they faithfully kept every Monday.
It was with the Mitchelstown Creameries sponsored programme which was broadcast for 15 minutes on Radio Éireann just before the 1.30pm news.