Broadband now as essential as rural electrification, says Macra president

During the Covid-19 crisis, it becomes clearer than ever that the need for rural broadband is not a frivolous desire for entertainment but essential for business

The link between 5G and next generation of agriculture is undeniable

To consider a time before each house could be lit at the flick of a switch or a dinner reheated is often beyond my ability to imagine. The idea that the conveniences and essential services I take for granted were once seen frivolous and unnecessary, is something a little beyond my grasp. Yet I wonder will the same not be said of attitudes to rural broadband by some of our country’s leaders. Just as electricity allowed innovation in farming from the first bucket plant milking parlours, the use of internet technology could revolutionise agricultural and all rural business.

During the Covid-19 crisis, it is to become clearer than ever the need for rural broadband is not a frivolous desire for entertainment but essential for the business. The aim of the new government’s strategy to secure rural employment and entrepreneurship must be two-fold.