Millennials buy fewer potatoes, Bord Bia finds

Irish people are eating potatoes on average more than three times a week, but millennial consumers are buying them with less frequency than the overall market.

Those are some of the findings of Bord Bia market research which also revealed that potatoes are still the most consumed carbohydrate in Ireland. Some 97% of all households buy potatoes with a growth of 1.3% recorded up to last September. However, the research highlighted a need to inform and educate millennial consumers around the positive nutritional value of potatoes.