ABP expands beef range for Chinese consumers on online platform

Irish meat processor ABP has extended its range of online beef products for Chinese consumers from three to ten product lines on the JD.com online platform.

Irish meat processor ABP has extended its range of of online beef products for Chinese consumers from three to ten product lines on the JD.com online platform.

New products include Hind Quarter Golden Coin, Rib Fingers and Chuck Steak. Purchasing of beef online is one of the fastest growing trends in China.