Charity founded in 1991 lifts families out of poverty every year

Back in the 1985, a group of fired-up pop stars, shocked by images of malnourishment that were broadcast across the world, came together to do what they could to help the starving of Ethiopia.

Led by Bob Geldof and Midge Ure, they christened their efforts ‘Live Aid’.

Well, Bóthar must surely be the rural equivalent of ‘Live Aid.’ It literally is Live Aid.