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ABP in launch of Irish Shorthorn beef brand

The Irish Shorthorn Society are teaming up with ABP to promote Irish Shorthorn Premium Beef to ABP’s Irish and international customers.

Thu, 25 Aug, 2016 - 01:00

Stephen Cadogan

The collaboration was launched at the Tullamore Show.

Irish Shorthorn Premium Beef will be processed at ABP’s Clones and Nenagh facilities and marketed to ABP customers across Europe and beyond.

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Farming News Place: Europe Place: Angus Place: Hereford Person: Michael Conway Person: president Person: Sales Manager Person: Eoin Ryan Event: Tullamore Show Organisation: ABP Organisation: Irish Shorthorn Society Organisation: Shorthorn Marketing Company Organisation: ABP Food Group Organisation: ABP Ireland

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