Machinery and Equipment: Pressure for productivity drives farm technology on

With every product launch and press release, there is always new boasting of innovations and advancement in technology.

Machinery and Equipment: Pressure for productivity drives farm technology on

No longer is a simple and clever piece of engineering seen as enough to excite the potential customer.

Everything now seems to require Isobus compatibility or a smartphone application, somewhat isolating the company that dares make a launch announcement without some key technology buzz wording included.

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