Technology: Foton Lovol of China has global market ambitions

The biggest Chinese manufacturer of agricultural machinery has been dipping its toe in the EU market in recent months, starting with the Agritechnica show in Germany last November.
Technology: Foton Lovol of China has global market ambitions

Foton Lovol produces 100,000 tractors and 50,000 combine harvesters every year, and has a turnover of €3.15bn.

Its European subsidiary, Lovol Arbos, has launched its Arbos brand of tractors and combine harvesters in Europe.

Also featured on its show stands have been Matermacc equipment for sowing and tillage, and Goldoni’s range of specialist machinery for orchards, vineyards, tractors, cultivators, and transporters.

Both of these companies have been purchased by Lovol Arbos.

Foton Lovol has announced its intention to launch Arbos machinery on the global market — thus reviving a brand established in Italy.

In 1896, the Bubba family started manufacturing farm implements in northern Italy. In 1952, they bought the Arbos bicycle factory and became Arbos-Bubba, specialising in combine harvesters.

In 1964, American buyers took over, buingy Arbos, but in 1976, Italian owners stepped back in.

But the company and brand disappeared in 1994, until its appearance as the Lovol Arbos Group, entirely controlled by Foton Lovol Heavy Industry Ltd of China.

Since its establishment in 1998, Foton Lovol has expanded its activities to agricultural machinery, earth moving machinery, diesel engines, and light vehicles.

Among its mission statement aims is to improve the production of large Chinese farms, and make Chinese agricultural mechanisation an important factor for a growing world population.

Their main objectives include design of 100-260 horse power tractors.

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