Bord Bia's Origin Green in spotlight in Abu Dhabi

Bord Bia is promoting the green credentials of Irish food produce to food industry leaders attending the two-day Global Forum for Innovations in Agriculture (GFIA) in Abu Dhabi.

Bord Bia’s Origin Green programme was selected as one of only three key topics for discussion as part of yesterday’s opening ceremony. Ireland’s sustainability initiative was heralded as a global first when launched in 2012, and has become a model for proving the validity of environmental food production claims.

Bord Bia chief executive Aidan Cotter told the industry leaders in Abu Dhabi that Ireland has developed quality assurance systems for beef, dairy, and other food products, notably measuring carbon footprint. The measures taken in Ireland are closely aligned to the eco concerns of consumers and global food retailers.