Why is society silent on low farm incomes while IFA salaries are sensationalised?

The controversy over the pay levels in the IFA has dominated news headlines in a remarkable way over the past few weeks.

For quite some time now, mainstream news channels have been most reluctant to cover key issues facing agriculture, and specifically, the most critical issue of all, pay.

But for all the sensationalism, I am not talking about the pay in IFA but the far more important issue of low pay from farming.