Irish No 3 for US butter sales
Kerrygold Butter has gone to the number three position in the US market, up from fifth place in 2014, with butter revenue increasing by over 60% in the last 12 months.
“Increasing awareness of the nutritional benefits of choosing butter from grass fed cows, has allowed Kerrygold to benefit from resurgence in butter sales”, according to Ornua (the former Irish Dairy Board). Sales were boosted by a Time magazine cover story in June, 2014, advising readers to ‘eat butter’.
Kerrygold Dubliner Cheese has also enjoyed a remarkable year, growing strongly in the speciality cheese category.
Kerrygold Cheddar (including Dubliner) has overtaken other brands to become the number one speciality cheese in dollar sales.
President of Ornua North America, Roisin Hennerty said: “While the market for dairy products overall has been positive in the US, we know that there is a particularly strong move towards sustainably produced products.”
During his trade mission to Chicago, Agriculture Minister Simon Coveney said, “Irish dairy farmers produce a premium product which is peerless in terms of quality.
“While we aim to increase dairy production, we want to ensure that the world continues to understand that Irish milk, butter and cheese is of a superior quality.
“Ornua has succeeded in communicating that difference to consumers all around the world, no more so than here in the US.”
He also visited Carbery’s international flavours business in the US, Synergy Flavours.
