McDonald’s to sell artisan burger McMór at all Irish outlets

Ray Ryan speaks to McDonald’s Ireland and some food producers, who have teamed up to produce an artisan burger made with 100% Irish beef.

THE burger owes its name to Germany’s second largest city, Hamburg, grew in popularity out of a World Fair at St Louis in the US over a century ago and is now a daily choice for millions of food consumers worldwide.

But this very day it acquires a new distinction with McDonald’s Ireland launching the first Irish artisan burger, McMór, with Ballymaloe relish and Charleville cheddar, two national favourites, chosen as ingredients.