Truly Irish brand secures listings in 60 Tesco outlets

Truly Irish Country Foods has secured a listing in 60 Tesco Ireland stores for creamery butter produced by traditional churning — the same method which has been used for centuries on Irish farms.

Formed in 2008, the farmer-owned business with head office in Newcastlewest, Co Limerick, supports more than 8,000 jobs. It was set up by pig producers on the island of Ireland with shareholders who are based in every county.

The aim is to give farmers full control of their products from farm to market. It already supplies Tesco stores with a range of premium pork products.