Dawn Meats to acquire stake in French firm
Dawn Meats has an option to increase its stake in Elivia to 70% by 2019, agreed with Elviva’s owners, French co-op Terrena. The deal will see Dawn double in size to a group with revenue over €2bn within four years.
Niall Browne, CEO of Dawn Meats, said: “In a consolidating industry we believe that this deal brings considerable scale and knowledge-sharing benefits to both parties.
“Our aim is to leverage our position in traceability and sustainability so we are at the vanguard of meat marketing internationally.
“Our scale, premium positioning and routes to market will benefit our customers and thousands of farmer suppliers in Ireland, the UK and now in France.”
Elivia is a major player in French agri-food; it is located in western France, comprising the Loire region, Poitou-Charentes and Brittany. Elivia has 2,600 staff and annual revenues of over €1bn.
Dawn Meats processes and supplies meat to supermarket, food service, and restaurants in Ireland and the UK and for export to 40 countries around the world. It will continue to be managed by CEO Guy Wermeister.
