AIB: Discussion groups boost beef sector optimism

Beef farmers are optimistic about their future, bolstered by participation in discussion groups, according to an AIB report on the sector.

Conducted in partnership with the IFA, and carried out by Ipsos MRBI and Broadmore Research & Consulting, the Outlook survey of 200 farmers showed that 70% identified definite opportunities for both themselves and the industry.

“Overall, the key findings show an encouraging level of optimism, with farmers focused on access to international markets and on industry level efficiencies,” said Anne Finnegan, AIB’s head of agriculture.