World gets a taste of being Irish

Ray Ryan hears of Bord Bia’s expansive St Patrick’s Day global promotional plan to capitalise on positive sentiment towards all things Irish.
World gets a taste of being Irish
Mon, 16 Mar, 2015 - 00:00
Ray Ryan

THE world will turn green tomorrow — at least many of its iconic sites will do so — in celebration of Saint Patrick’s Day.

Millions of Irish people across the globe will mark their heritage and identity and millions more will wear the green and wish they were Irish too.

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