Irish Dairy Board rebrands corporate arm as Ornua
Members of Irish Dairy Board Co-operative Limited have voted in favour of changing the board’s name to Ornua Co-operative Ltd and have approved the adoption of the new brand name, Ornua.
The Irish Dairy Board is the largest exporter of Irish dairy products. It is due to unveil its new corporate identity on March 31, the eve of the removal of EU milk quotas.
The change relates solely to the corporate identity of the Irish Dairy Board’s and its portfolio of consumer brands including Kerrygold, Dubliner, Pilgrims Choice, Beo, and MU will be unaffected.
The Irish Dairy Board’s proposed new company name, Ornua Co-operative Limited, has been submitted to the Registrar of Friendly Societies for formal approval.
The company will continue to manage the marketing of around 60% of the total output of Ireland’s dairy co-ops.
More than 350m retail packs of Kerrygold are sold globally across 90 countries every year.
