US builds appetite for Irish beef

Agriculture Minister Simon Coveney said Irish beef is already seeing tangible benefits from promotional events on this week’s trade mission to the US.

Irish beef has been endorsed by Washington-based Irish chef Cathal Armstrong in meals presented to US food buyers and industry leaders.

“I’m delighted to meet leading figures in the Irish community and discuss how we could tap into the significant influence which the community has here in New York in order to spread the message of the quality and taste of Irish beef,” said Mr Coveney.