Bord Bia event to attract 300 overseas buyers
Some 450 buyers, including 300 from overseas, will participate in one-to-one meetings with 160 Irish food and drink companies.
Around 100 of the visiting buyers will participate in sector specific three-day itineraries, visiting farms and factories nationwide.
The event will be one of the key Bord Bia initiatives in 2015 to promote Ireland’s sustainable food and drink industry. It will participate in 18 trade events, attracting 800,000 business executives in Europe, Russia, the Middle East and Asia.
‘Feeding the Planet, Energy for Life’ is the theme for the upcoming global showcase World Expo in Milan for six months starting on May 1. It is set to attract in excess of 20m visitors.
Ireland will exhibit alongside 143 other countries and Bord Bia’s Origin Green programme will be the key theme of the Irish stand.
In early summer, three years into the programme, Bord Bia will issue its first annual Origin Green report on the progress to date by the industry. Bord Bia will also host a Global Sustainability Forum targeting the world’s leading sustainability professionals and industry leaders.
