Bank predicts rise of online retail to boost frozen food sales

Europe’s food retail landscape is about to witness an “ice storm” with a marked shift coming towards frozen goods sold online, Rabobank analysts are predicting.

A Rabobank industry note, titled ‘Europe’s New Ice Age’, anticipates that in the coming decade, European consumers will gradually give supermarkets and hypermarkets the cold shoulder as they increasingly purchase food items online and at (hard) discount and convenience stores.

“We expect frozen food to thrive on the back of western European consumers’ changing channel preferences,” said Rabobank’s John David Roeg.